Determining the Criteria of Choosing Tour Packages in Langkawi Island Using FAHP

Ku Auni Dalili Ku Zahrin; Huda Zuhrah Ab Halim; Mohd Fazril Izhar Mohd Idris; Nur Fatihah Fauzi; Nurizatul Syarfinas Ahmad Bakhtiar; Nur Izzati Khairudin

doi:10.24191/jcrinn.v7i2.330

Determining the Criteria of Choosing Tour Packages in Langkawi Island Using FAHP

Authors

Ku Auni Dalili Ku Zahrin Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis Branch
Huda Zuhrah Ab Halim Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis Branch
Mohd Fazril Izhar Mohd Idris Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Perlis Branch, Arau Campus
Nur Fatihah Fauzi Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis Branch
Nurizatul Syarfinas Ahmad Bakhtiar Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis Branch
Nur Izzati Khairudin Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Perlis Branch

DOI:

https://doi.org/10.24191/jcrinn.v7i2.330

Keywords:

tour package, Fuzzy Analytical Hierarchy Process, Fuzzy AHP, Fuzzy

Abstract

Malaysia enters the endemic phase of Covid-19 on 1^st April 2022. Since then, the Malaysia’s economy has started to recover, and domestic tourism has also restarted. Tourism is one of the factors that contributed to the economy. Avoiding the headache to plan their own trips, tourists usually count on tour operators to turn their dream vacations into realities. Booking a tour is the easiest way for a traveller to experience a foreign land and at the same time they could enjoy their vacation and visit the best spots. The main objective of this study is to determine the main criteria of a tour packages in Langkawi Island by using Fuzzy Analytical Hierarchy Process (FAHP). The five criteria identified are transportation, cost, food service, accommodation, and tour guide. Results showed that the transportation is the most important criteria a tourist look forward in the selection of a tour package.

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